HIRE AN INTERIOR DESIGNER . . . A misunderstood profession
While it may not be affordable to hire the most famous interior designers, there are definitely upgrades that a hotel owner can make on a gradient floor by floor method with some guidance from a professional interior designer. Once a hotel has mastered their occupancy levels, how can one continue to increase their revenues?
Although Interior Designers do not affect the occupancy of a hotel directly, they play a key role in increasing revenue and longevity of hotel spaces. Added value to a hotel rests on the Interior Design as a visual factor. Factors such as location, service & marketing play an important role in hotel revenue – but they are not easily displayed on the internet without the visual factor.
When asked what interior designers do, the majority of the public will answer that “we accessorize; we have a good eye for colour and will use our knowledge of fabrics to make a room beautiful.” This is actually what decorators do. Although decorating is an important part of what some interior designers do, it is only a small part.
Interior design is a misunderstood profession and this perception can affect our ability to practice. NCIDQ’s (National Council for Interior Design Qualification) defines it as the following:
“Interior design is a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a build environment. These solutions are functional, enhance the quality of life and culture of the occupants and are aesthetically attractive. Designs must adhere to code and regulatory requirements and encourage the principles of environmental sustainability. Interior design includes a scope of services performed by a professional design practitioner, qualified by means of education, experience and examination, to protect and enhance the health, life safety and welfare of the public.”
How do we get the public to better understand the complexity of our work? One way is to belong to professional organizations such as IDC (Interior Designers of Canada) & ASID (American Society of Interior Designers). IDC and ASID are actively working towards the goal to have professional regulation for the public’s protection. This would mean that in order to practice as an interior design you would have to be a registered/professional member of your associations.
If the investor can afford to shut down a hotel for 2 years and spend millions of dollars on a renovation, then that is a contractors dream, however that is not the case for most to keep a hotel up to date. Interiors can be updated simply by refurbishing the rooms with new furniture on a floor by floor basis or upgrading the bathrooms without shutting down the hotel and spending millions.
Upgrading to an All Day Restaurant can allow additional services other than occupancy rates to increase. A functional ADR can serve more meals in a day and staffing rates can be adjusted based on occupancy. Trying to explain a new service in words on a website is not going to convince people to stay, but a couple of great photos can change everything. Images on a website are your largest asset and can be worth more than 100 words. So while you may not be able to hire the most famous interior designers, there are others with the same passion, vision and qualifications you can afford that can assist you to upgrade your hotel on a floor by floor bases.
These are exciting times for professional interior designers and our opinion counts. We have a voice that can be heard by our associations to drive what the future of the interior design profession and what it should look like.
When in doubt, ask a professional. Contact us to see what we can do for you. firstname.lastname@example.org